A promotional graphic for the John Yore Rodeo Foundation with a western landscape background. Features an image of an older man and a boy in cowboy hats, with icons and text about scholarship, mentorship, goal setting, growth, and giving back.
A man in Western attire standing outdoors during sunset with a scenic mountain landscape in the background, accompanied by a quote about leaving behind possessions and valuing people.

One Simple Request.

When John passed away, many people asked our family one simple question:

"What can we do to help?"

In lieu of flowers, donations were made in his honor.

What began as a way to remember one man became something much bigger.

Today, those gifts have grown into the John Yore Rodeo Foundation...

Because the greatest tribute we could give Grampa John wasn't simply remembering how he lived.

It was continuing it.

Bouquet of colorful wildflowers in a glass jar with a Pro Rodeo badge around the neck.

Legacy isn't measured by what you leave behind.

It's measured by who you help move forward.

Support JYRF
A person riding a horse on a trail with a mountainous landscape at sunset. Overlaid are steps marked with icons and titles, illustrating a process from applying to celebration, including applying, being selected, receiving a scholarship, creating a vision board, setting goals, quarterly mentorship, and celebrating.

The Scholarship Journey

More than a scholarship, it's a two-year journey of mentorship, accountability, personal growth, and meaningful relationships.

Learn more
Sunset over a ranch with a sign for the John Yore Rodeo Foundation and an American flag in the background.
A vintage-style sign with a black background, gold borders, and two stars, displaying the text 'DONATE NOW' in large gold letters.
A circular badge with a black background and gold border, advertising a matching campaign with a prize of up to $5,000 during March, 2026.