A scenic sunset over a rural landscape with mountains in the distance and a fence in the foreground, with an inspirational quote about a man's story and its impact.
A vintage-style poster with a scenic background of small farms, trees, and mountains, announcing the birth of a baby boy on February 4, 1946, in Marysville, California, with a story about John David Yore and his parents Bernice and Jack Yore.

Ranch Roots

John was born on February 4, 1946, to Jack and Bernice Yore. In the late 1950s, the Yore family packed up and headed north to Southern Idaho, where Jack, Bernice, and their five children—Mike, John, Susan, Tom, and Dan—built a life rooted in ranching.

Long days, honest work, and a deep respect for family, neighbors, and the land shaped the values John carried with him for the rest of his life.

A Love Story Begins

John met Pam in junior high, and from the very beginning, they were head-over-heels. What started as a teenage romance quickly became something much deeper—a partnership built on love, laughter, and an unwavering commitment to one another.

By the time they graduated from Gooding High School in 1964, their future was already taking shape. The adventures that lay ahead were still unwritten, but one thing was certain: wherever life led, they would face it side by side.

Black and white portrait of a smiling man in a suit and tie.
A vintage portrait of a woman with short, blonde, curly hair and a wide smile showing her teeth. The background is a neutral gradient, and there is gold cursive text in the lower left corner and a small logo with 'Class 64' in the lower right corner.

Among the opportunities that helped shape John's future was a scholarship awarded by the Gooding Elks Club—a reminder that the generosity of a community can help open doors for a young person.

Black and white photo of two men in suits shaking hands at a banquet, with a large trophy and a sign reading 'Gooding Elk 2nd Annual' in the background.

In November 1964, John and Pam were married, beginning a partnership that would define the rest of their lives. Together, they built a home filled with laughter, hard work, unwavering support, and a love for family that never wavered.

Their wedding day also brought together two families who shared those same values. Surrounded by Jack and Bernice Yore, and Elmer and Orpha Meyer, John and Pam stepped into a future rooted in faith, family, and a commitment to caring for the people around them.

A black-and-white vintage wedding photo showing a couple with four other people, all dressed in formal attire. The bride is wearing a white dress and holding a bouquet, with a smile on her face. The groom and other people are dressed in dark suits or dresses, with corsages and corsages. The background suggests an indoor setting, possibly a church or reception hall.
Black and white photograph of a young woman and a young man dressed in formal attire; the woman is wearing a white dress and hat with a veil, holding flowers, and the man is in a tuxedo with a boutonnière.

College was more than an education—it was where John and Pam built friendships that would last a lifetime. The people they laughed with, learned alongside, and made memories with during those years remained some of their closest friends for decades to come.

What began in high school and continued through college became a lifelong tradition of friendship. From football games and campus memories to countless poker nights, vacations, and celebrations, those relationships became an enduring part of the story they built together.

A group of six young adults posing together in front of a black-and-white checkered wall with party streamers hanging from the ceiling.

Raising three boys

Returning to Southern Idaho meant returning to the life they loved most. Together, John and Pam raised Scott, Yancey, and Pete surrounded by ranches, rodeos, family gatherings, and the kind of small-town community where neighbors looked out for one another.

The lessons their boys learned didn't come from long speeches—they came from watching two parents who believed in hard work, generosity, and leading by example.

Family of five standing outdoors on a path covered with fallen leaves, with trees in the background and warm autumn lighting.

As Scott, Yancey, and Pete grew, so did the pace of life. Raising three boys meant there was always somewhere to be, something to fix, or a new adventure waiting around the corner.

John believed in hard work—not because he had to, but because it's simply who he was. If the sun was up, there was work to do... and if the sun went down, there was usually just enough light left to finish one more thing.

A group of five people, three standing and two sitting, posing outdoors in front of a wooden building labeled '370 BAKER'. The group consists of two young men in red hats, an older woman in a red jacket, an older man in a beige jacket, and a man standing between the two young men in a gray jacket. All are smiling.

A Lifetime in the Cattle Business

Ranching wasn't just John's livelihood—it was his passion. Long before becoming known throughout Southern Idaho for Mountain View Equipment, he built a reputation in the cattle industry as someone whose knowledge, integrity, and leadership earned the respect of ranchers across the country.

Whether he was feeding cattle before sunrise, studying markets late into the evening, or representing Idaho producers on a national stage, John approached every opportunity the same way—with humility, curiosity, and an unwavering work ethic.

A black and white newspaper article featuring a photograph of a man in a plaid shirt and cap standing in a field with grazing cattle in the background. The caption mentions John Yore of Gooding and the context involves cattle ranching investments.
Plaque with NCA logo and text acknowledging John Yore for leadership and service to the cattle industry, dated 1984.

For all of John's accomplishments, those who knew him best never missed an opportunity to keep him humble. This handwritten note, sent after one of his remarkably accurate market predictions, became a family favorite—and perfectly captures the respect, humor, and friendships he built throughout the cattle industry.

A handwritten note on a piece of paper with letterhead from 'gh Miller&co', a commodity futures broker, including contact information and a date of June 22, 1976. The note discusses a cattle contract transaction and includes signatures.

A New Chapter at 50

At 50 years old, John and Pam crossed the Snake River and made Twin Falls home, beginning a new chapter with Mountain View Equipment. While many people start thinking about slowing down at fifty, John was just getting started.

He started with little more than a pickup truck, a territory that stretched across Idaho, Montana, Wyoming, Utah, and Nevada, and a lifetime of relationships built on trust. Deals were often written on the hood of his pickup, and the miles seemed endless—but so did the opportunities.

Year after year, John set sales records, then came back and broke his own. He became one of the most respected forage equipment salesmen in the West, known not just for selling corn choppers, but for showing up, keeping his word, and treating every customer like a lifelong friend.

A man in a pink sweater and white pants standing outdoors with a young girl in a floral dress. They are near a white vintage vehicle with trees and buildings visible in the background.

More Than a Cattleman. More Than a Salesman.

To his family, he was so much more than the work he did. He was a devoted husband, a proud father, an unforgettable Grampa, a loyal brother, a trusted uncle, and the kind of friend everyone hoped to have. No matter who you were, John had a way of making you feel like you mattered.

He loved doing life with people. Whether he was telling a story around the table, dancing with Pam in the kitchen, sharing a laugh with friends, or simply listening, John had a gift for making ordinary moments unforgettable. He never needed to be the loudest person in the room—his kindness spoke for itself.

As the years went on, he'd joke, "I'm old enough now, all I'm good for is holding the light." But anyone who knew him would tell you that couldn't have been further from the truth. He was still teaching, encouraging, listening, and quietly making everyone's day a little better—just by being himself.

Some people leave behind memories. John left behind people who are better because they knew him. They don't make many like Grampa John... and those fortunate enough to know him would probably all tell you the same thing: they broke the mold with this one.

Group of ten people standing indoors, smiling for the camera, with wooden beams visible in the background.
Group of people posing outdoors, some holding a Life Ring, with a truck and autumn trees in the background. The image is part of promotional material for an event called Ride the Ducks in Seattle, dated October 19, 2013.
Family photo of four people, two men, a woman, and a child, smiling outdoors at night, with streetlights and a building in the background.
A large group of people including children, teenagers, and adults posing indoors, with some standing and some sitting. The background shows shelves with cups and containers. Most individuals are smiling.
A man and woman sitting on rocks by a small waterfall surrounded by green plants and trees, smiling at the camera.
Group of people and children posing for a photo at a gathering or party in a room with wooden flooring and light-colored walls.
A colorful painting featuring a woman wearing sunglasses and a beanie with a red logo, holding a fishing rod with a fish. In the background, a line of birds is flying over a landscape of hills and trees, with a yellowish sky and clouds. There is a red sign that says "YORE" in the lower part of the image.

July 26, 2024

On July 26, 2024, we said goodbye to Grampa John. There isn't a day that goes by that we don't miss his laugh, his stories, his steady presence, and the way he made everyone around him feel like family.

This painting was created shortly after he passed away—not to remember how he left us, but to celebrate how he lived. If you knew John, you know why there's a fish in his hand, a pelican nearby, and a sign that reads "Yore a Keeper." It captures his sense of humor, his love of the outdoors, and the joy he brought into the lives of the people around him.

We miss him deeply. But more than anything, we're grateful we got to call him ours.

A man in a plaid shirt and baseball cap watching the sunset over a rural landscape with mountains, a horse, and a fence.
Decorative sign with black background, gold border, and large gold text that reads 'DONATE NOW' flanked by two small stars.
A circular badge advertising a match campaign for March, with a black background, gold border, and white and gold text. It states the match can be up to $5,000, and is part of the 2026 matching campaign.